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The Bears just man-handled the New Orleans Saints and as I write this it looks as if the will be a replay of that epic battle (bears vs. patriots, UPDATE: PATS LOSE!) that took place 21 years ago for the NFL championship. Only this time one of the greatest players that ever walked on the field will not be there to see it. #34 Waltor Payton

What does this have to do with the real estate business? When I was a kid growing up in Chicago and sitting on the freezing cold concrete seats of Solider Field, the Bears were typically losing, but Walter was always in top form. He played every down like it was the last he would ever play, if a defender was going to tackle Payton, they paid a huge price in pain and effort. Coaches, players and fans of opposing teams knew that this one man with his extraordinary dedication to excellence could and would put an “L” on your record for the season. Sometimes we as service providers forget that we need to play every down like its our last, and give a measure of devotion to our trade and our clients that can and will turn a potential bad situation to a positive outcome.

Whatever your inspiration, great customer service is just something we have to get up everyday and do. Its what separates the good from the great.

Walter wasn’t the biggest, strongest, or most talented running back, he was just the most dedicated, it made him, in the words of Mike Ditka “The Greatest Football Player, PERIOD!” What are you dedicated to?