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just checked out the article on transparency on the last issue of Wired, which sort of confirmed what I have always felt. They truth will come out anyway so be proactive.

The piece mentioned redfin , the preverbal thorn in the real estate industry’s paw, and how Glenn Kelman had “successfully” fended off the rest of the industry to breath life into his company. I’m not convinced that Redfin can make it back but I am a fan of how Kelman took his fight out in the open.  If you going to get taken out… go out fighting. I don’t think the industry can hide its dirty laundry anymore and its a mistake to try to.

Google is more than just the “phone book on steroids” its a reputation engine and if you make a misstep, there are 1000s of bloggers to let you know where you went wrong… and guess what… they are going to be at the top of google’s search results.

The article also had a good piece on how Jobster CEO Jason Goldberg made some misleading statements on his blog prior to laying off 40% of his workforce. POWWWW… The bloggers fired back and you can fill in the rest of the story. I have a little experience in both of these industries… and both need to have more transparency.

If you have any doubts… take a look at Yelp.com I can’t find a sub 30 year old that hasn’t used or review something on Yelp. Its the tool of the future and the generation thats going to take the reigns from the baby boomers.