Comments on: Your Web 2.0 Marketing Plan http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/ the blogiest blog that ever was! Fri, 25 Jul 2008 09:44:27 +0000 http://wordpress.org/?v=2.5.1 By: mike http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-51 mike Fri, 13 Jul 2007 09:10:59 +0000 http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-51 Great Point Rob... Genuine interest in you client for more than just the money you can make off them, is the best lead generation tool there is. Great Point Rob…

Genuine interest in you client for more than just the money you can make off them, is the best lead generation tool there is.

]]> By: Rob Beland http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-50 Rob Beland Fri, 13 Jul 2007 07:22:15 +0000 http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-50 You hit all the major points I think MIke but I'd like to add # 13 to the list which would be to follow up regularly with past customers and clients. After you have sold a property for somebody or maybe represented somebody in the purchase of a property it's important to keep regular contact with this person. I don't mean hounding them for referrals or anything like that but just a monthly call or email to see what's going on. maybe make note of their birthday and send them a card. When you are working with a new client find out about their family and check in to see how little Tommy's hockey game was. That type of follow up goes a long way to building new business. These past clients are going to be your sales people and that's free!!! You hit all the major points I think MIke but I’d like to add # 13 to the list which would be to follow up regularly with past customers and clients. After you have sold a property for somebody or maybe represented somebody in the purchase of a property it’s important to keep regular contact with this person. I don’t mean hounding them for referrals or anything like that but just a monthly call or email to see what’s going on. maybe make note of their birthday and send them a card. When you are working with a new client find out about their family and check in to see how little Tommy’s hockey game was.

That type of follow up goes a long way to building new business. These past clients are going to be your sales people and that’s free!!!

]]> By: Dave - SphereBuilder http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-48 Dave - SphereBuilder Wed, 11 Jul 2007 18:10:57 +0000 http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-48 In my experience, many agents do not know how to spell CRM. You'd be surprised. No knock on agents. But, many still don't know the importance of database management. In my experience, many agents do not know how to spell CRM. You’d be surprised. No knock on agents. But, many still don’t know the importance of database management.

]]> By: mike http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-47 mike Wed, 11 Jul 2007 16:07:04 +0000 http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-47 Dave, Your comments are noted, and I added some spice to it. 10. Budget / Report- Something I agree is important not just "spending" perspective, but from a ROI, budget and track, find out what works and do more of that. 11. PPC - If you don't have an Ad Words account, get one, spend $25 a month just to understand how it works and what you can do to make your account performance better. Its the future of marketing so you better understand it. 12. CRM - I have to apologize, I took this as a given. After 17 years of using ACT, GOLDMINE, SALESFORCE, SIEBLE, and now ZOHO, I couldn't imagine that someone was not using some kind of CRM. Good comment Dave Thanks Dave,

Your comments are noted, and I added some spice to it.

10. Budget / Report- Something I agree is important not just “spending” perspective, but from a ROI, budget and track, find out what works and do more of that.

11. PPC - If you don’t have an Ad Words account, get one, spend $25 a month just to understand how it works and what you can do to make your account performance better. Its the future of marketing so you better understand it.

12. CRM - I have to apologize, I took this as a given. After 17 years of using ACT, GOLDMINE, SALESFORCE, SIEBLE, and now ZOHO, I couldn’t imagine that someone was not using some kind of CRM.

Good comment Dave
Thanks

]]> By: Dave - SphereBuilder http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-44 Dave - SphereBuilder Wed, 11 Jul 2007 12:41:24 +0000 http://www.agentscoreboard.com/blog/2007/07/10/your-web-20-marketing-plan/#comment-44 Mike: That's a nice, succinct marketing plan. Well done. I would add a couple of things to the list. First - Establish a budget. In my experience, many agents who do create a marketing plan abandon it quickly b/c they never established a budget. Get an overall marketing budget and then decide how much you'll spend on direct mail, your website, etc. Second - I still believe that PPC works. Again, you have to allocate part of your budget to this piece of your marketing plan. Stick to the budget and don't get frustrated if you don't get immediate results (i.e. transactions). Third - If you're going to do any marketing, you need to have a follow up plan and the tools to execute. All leads should go into your CRM (don't forget to include it in your budget). Call every lead regularly and follow up with them. When you cal and follow up, have something relevant to say. Speak to what's important to them like neighborhoods or houses that interest them. Selling real estate is a complex business. We need to treat it as such and take a strategic, business approach to our careers. Thanks for putting your plan together. Mike:
That’s a nice, succinct marketing plan. Well done. I would add a couple of things to the list.

First - Establish a budget. In my experience, many agents who do create a marketing plan abandon it quickly b/c they never established a budget. Get an overall marketing budget and then decide how much you’ll spend on direct mail, your website, etc.

Second - I still believe that PPC works. Again, you have to allocate part of your budget to this piece of your marketing plan. Stick to the budget and don’t get frustrated if you don’t get immediate results (i.e. transactions).

Third - If you’re going to do any marketing, you need to have a follow up plan and the tools to execute. All leads should go into your CRM (don’t forget to include it in your budget). Call every lead regularly and follow up with them. When you cal and follow up, have something relevant to say. Speak to what’s important to them like neighborhoods or houses that interest them.

Selling real estate is a complex business. We need to treat it as such and take a strategic, business approach to our careers. Thanks for putting your plan together.

]]>