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… found out that the world is indeed flat
… didn’t twitter at all
… learned that people that live near each other will create these things called “communities” (ka-mun-i-tees) because, now the technology exists
…got yelled at by Glenn Kelmen, because I called his company a “discounter”, although
Glenn remembers the conversation differently.
…signed a deal with one of the top 10 brokerages in the whole United States
…worked out the details of a deal with another top 10 broker. (2 down 8 to go)
…slept only 11 hours
…lost my voice
…met Joe from Sellsius
…didn’t meet Pat from TransparentRE
…couldn’t meet with Kevin from 3 Oceans Real Estate, although we tried
…realized the best way to get attention is to be a hot blogger chick in a room full of men.
…ate sushi every night (wasn’t planned)
…heard that user generated “reviews” were great and pointless in the same session, by the same panelist
…loved talking to agents that both blog and produce, a rare combination
…was told that calling an agent to ask a question is now obsolete, since I can post my question on the internet and it will be answered 20 minutes later, what a relief.
…figured out that Facebook is the new AOL
…couldn’t figure out what Russ Capper was talking about
…didn’t get my Trulia t-shirt (UPDATE: Pete from Trulia, said “it in the mail”, thanks Pete!!)
…made Damon Pace the center of the “New Agent Review” basketball team
…left excited about the future of real estate and in awe of the folks are out there trying to make it happen

Brad… thanks for the opportunity!!

Today we announced that we signed an agreement to provide our tools to one of the largest real estate brokerages in the US, Prudential California Realty. Some say this is in conflict to the interest of the consumer, who is ultimately our client.

Well, I can see how someone could say that, however, the reality is, that Prudential understands that the real estate business is really about customer service and marketing. If their customers get great service, they will talk about it and that will influence others to potentially work with Prudential. Duh!

What’s critical from our perspective is that we start to get the industry and the agents on the ground comfortable with the idea of, not only allowing themselves to be reviewed, but asking to be review, even if they now those reviews may be negative. There is inevitability to online reviews, google, yahoo, yelp, insider pages and 100 other websites allow anonymous reviews of local services. There is no avoiding it. If you don’t get out in front of it your going to find yourself a victim of it. If you’re not asking every client for feedback, you’re going to find only the unhappy leaving feedback. The old adage, “a happy customer tells nobody, a unhappy customer tells everybody”, will never be more true than in an environment where user-generated content is so easily created.

The smart money is embracing it and realizing that having a collection of online reviews may give them a competitive advantage in the marketplace. It tells the consumer, “We care about service, if something is wrong, we’ll make it right!” Ultimately, great companies listen to their customers and strive to maintain a consistently high level of service.

Do you listen to your clients? Do you want them to talk to your potential customers… if not, there is always work at the post office.